Dear knitter, social media lied to you

March 13, 2025

By Janina Kallio

Social media has a sneaky way of making us feel like we’re falling behind. It looks like everyone else is cranking out a new sweater every other week, right?

But knitting isn’t a race.

It’s not about how fast you finish—it’s about unapologetically indulging in every stitch, no matter how long it takes.

Taking your time is like a silent battle cry against the chaos of the world.

If that sounds like what you need, Apricity is here for you.

Apricity is simple yet striking, with an intuitive flow that keeps you engaged from the first row to the last. It’s relaxing to knit but never boring.

Minimal, modern and effortlessly chic, it’s a piece you’ll find yourself reaching for again and again.